Category: Knowledge Center

According to Google, nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels. Data is the driving force behind successful marketing campaigns and can make the difference between merely surviving and thriving in […]

Every customer interaction, from an online click to an in-store purchase is part of the web of customer data. This web is a rich source of insights into customer behavior, preferences, and needs. The key to untangling this is Customer […]

What is a Star Schema? Introduced in 1996 by Ralph Kimball, a star schema is a multi-dimensional data modeling technique. It is the simplest schema type businesses use in data warehousing. Based on its name, a star schema is like […]

Around 80% to 90% of the data that is produced is unstructured, i.e., it is not organized and lacks a predefined format. What does this mean for businesses? It’s a signal, loud and clear, that it’s time to embrace a […]